Coors Light – the beer that’s Made to Chill – was looking the right way to help during the pandemic. And with non-stop video conference calls making it hard for people to relax and enjoy an adult beverage, they found a new problem to solve: a phenomenon called Zoom Fatigue.
Enter: Coors Clone Machine
To help people take a meeting or two off, we offered beer-drinkers a tool to generate a digital version of themselves. Once created, we helped the user upload the clone to Zoom to serve as a meeting stand-in. With the Coors Light Clone Machine, people working from home finally found the time to enjoy a Coors Light when it was needed most.
Role: CD
Cannes Lions / One Show / Commarts / LIA / Effies