Coors Light – the beer that’s Made to Chill – was looking the right way to help during the pandemic. And with non-stop video conference calls making it hard for people to relax and enjoy an adult beverage, they found a new problem to solve: a phenomenon called Zoom Fatigue.
Enter: Coors Clone Machine
To help people take a meeting or two off, we offered beer-drinkers a tool to generate a digital version of themselves. Once created, we helped the user upload the clone to Zoom to serve as a meeting stand-in. With the Coors Light Clone Machine, people working from home finally found the time to enjoy a Coors Light when it was needed most.
Role: CD
Cannes Lions / One Show / Commarts / LIA / Effies
Simple briefs are always the most rewarding, which is why it was such a pleasure to work on this campaign for Aldi. Aldi is all about making grocery shopping a better experience for their customers; hence the tagline Everything we don’t do is for you. For this campaign, our brief was simple: Smaller stores = faster shopping.
Most of the 1 in 8 people struggling with hunger don't fit the stereotypes: 64% own a home, 50% of them are Caucasian, and 66% are employed.
To show that hunger is all around us, Feeding America, a non-profit fighting to end the issue, used Data and AI to create an unbiased representation of it.
This living, breathing face gave a voice to the 40 million Americans struggling with hunger.
The film led to a 49% increase in passion for hunger and a 53% increase in intent to donate.
https://www.feedingamerica.org/i-am-hunger/
Role: CD
Cannes
The Pandemic limited travel for millions of Americans during Thanksgiving. Knowing a large amount of them were cooking Thanksgiving Dinner for the first time, Campbell’s offered a truly unique service to over 5 million New Yorkers - Dinner Insurance - protecting them from a potential meal fail on one of the most important cooking days in America.
Role: CD / Graphic Design
Cannes / D&AD / One Show / Effies
To increase public awareness of the polar bear’s plight and encourage additional donations from the public, we created what would become the largest integrated marketing platform in Coca-Cola’s history – Arctic Home.
Role: Art Director / Designer
Cannes Lions, Andy's, One Show, Communication Arts, NYF
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar athletes, Brooks created an inclusive campaign for all runners. All you needed was a signature. The goal of 20,000 endorsed runners was met on day 1 of the campaign with each runner getting an "Official Brooks Athlete" number.
Role: CD / Art Director / Designer
Clios
Campaign created to communicate Norton's new brand purpose: Protecting people's rights online – to its employees.
Role: Art Director / Designer
D&AD, Art Directors Club, Communication Arts, NYF
To protest an Olympic rule that dictates what logos athletes can wear during the games (greatly limiting their sponsorship opportunities), Brooks Running created a generic sportswear line and supported it with a digital and outdoor campaign featuring generic messaging. The generic messaging shed light on how severely athletes and brands are silenced during the olympics.
Role: CD / Art Director / Designer
rule40.com
d&ad awards
one show
clio sports
Fifth Third Bank dedicated its advertising budget and media to help unemployed people facing foreclosure return to work faster.
Role: CD / Art Director / Designer
Cannes Lions, One Show, NY Festivals, Webby Awards
To enhance the Slam Dunk Contest viewing + social media experience, we generated real time gif animations.
Role: Art Director
Months of user research and design led to intuitive, interactive user manuals for Nike Timing.
Role: Designer
Every run is unique. Brooks Super DNA instantly adapts to a runner's weight, pace, and stride. It's this cushioning technology that allows Brooks' Run Signature system to offer the perfect fit for all runners.
The four categories: Connect, Speed, Cushion, Energize each offer distinct benefits. The solution communicates these distinct qualities through variations on a running path.
Role: Designer
We remind parents that it's important to protect their children's social security numbers by demonstrating how quickly identities can be stolen.
Role: Art Director
Cannes Lions
To promote Earth Hour, we created posters calling for people to make a choice: vote to save the earth, or vote for global warming.
Role: Design Director
Eggo waffles have an iconic form. Inspired by this, we designed a typeface derived directly from the waffles themselves. Referencing the positive and negative space created by the grid, along with a waffle’s organic qualities resulted in a unique, ownable, typeface we call Waffle Rounded.
Role: Art Director
We reinvigorated the longstanding Allstate campaign by seeding doubt as to whether Mayhem would break his New Year’s resolution and return to his meddling ways.
Limited edition posters highlighting the heritage of Brunswick Billiards.
Role: Designer
One Show
